Article14.04
“I checked my phone twice while reading this. The irony wasn’t lost on me.”
The Attention Economy
Ellen Ruppel Shell
A companion for everything you take in
Keep what you read,
watched, and noticed.
And what it made you think. Ponder is a private place for the thoughts that books, films, walks and conversations leave behind.
How it works
From a line you read to a thought of your own.
01Keep it
A thought or a quote, and who said it. One tap, before the moment passes.
02Gather it
Each book, film or walk becomes a collection of everything it made you think.
03Follow it
Build on a ponder days or weeks later. The thread keeps every step, in order.
04Only you can read it
Every word is encrypted on your phone before it leaves. We keep it safe, but we can’t read it.